Privacy Policy

Last updated: 31 March 2026

1. Introduction

This Privacy Policy explains how Marover7 Limited, trading as Aldaso UK, collects, uses, stores and protects personal information when you:

  • visit our website;
  • contact us;
  • request a quotation;
  • place an order;
  • create an account;
  • communicate with us through email, telephone, WhatsApp or social media; or
  • otherwise interact with Aldaso UK.

We process personal information in accordance with the UK General Data Protection Regulation, the Data Protection Act 2018 and other applicable UK privacy laws.

We may update this Privacy Policy from time to time. Where we make material changes, we will update the “Last updated” date and, where appropriate, provide a notice on our website.

2. Who We Are

Aldaso UK is operated by Marover7 Limited.

Company name: Marover7 Limited
Trading name: Aldaso UK
Company number: 15700900
Registered office: 39 Linstead Way, London, SW18 5QA, United Kingdom
Email: info@aldaso.co.uk
Phone/WhatsApp: 07473 957290

Marover7 Limited is the data controller responsible for deciding how and why your personal information is used.

3. Personal Information We Collect

We may collect the following categories of personal information.

Information you provide directly

This may include:

  • your name;
  • business or organisation name;
  • job title;
  • email address;
  • telephone number;
  • billing and delivery addresses;
  • order and quotation details;
  • account information;
  • correspondence and customer-service enquiries;
  • marketing preferences;
  • information supplied in forms, emails, telephone calls, WhatsApp messages or social-media messages; and
  • information needed to arrange delivery, returns, refunds or invoice payments.

Payment-card information is normally collected and processed securely by Shopify and its associated payment providers. We do not generally receive or store complete payment-card details.

Information collected automatically

When you use our website, we and our service providers may collect:

  • IP address;
  • browser type and version;
  • device type and operating system;
  • approximate location derived from your IP address;
  • pages viewed;
  • links clicked;
  • date, time and duration of visits;
  • referral source;
  • shopping-basket and checkout activity; and
  • cookie, analytics and similar technology information.

Non-essential analytics or marketing technologies are used only where permitted and, where required, after consent has been obtained.

Information received from other sources

We may receive personal information from:

  • Shopify and payment providers;
  • delivery and courier companies;
  • Google and other analytics or advertising providers;
  • Mailchimp or other email-marketing providers;
  • social-media and business-networking platforms;
  • publicly available business websites or directories;
  • organisations on whose behalf you are acting; and
  • fraud-prevention or identity-verification providers.

Where we obtain personal information indirectly, we will handle it in accordance with applicable data-protection law.

4. How and Why We Use Personal Information

We may use personal information for the following purposes:

  • to process and fulfil orders;
  • to provide quotations and respond to enquiries;
  • to arrange delivery, returns, refunds and replacements;
  • to manage customer and business accounts;
  • to process payments and invoices;
  • to communicate about orders or services;
  • to provide customer support;
  • to maintain records required for tax, accounting and legal purposes;
  • to prevent fraud, misuse and security incidents;
  • to maintain and improve our website, products and services;
  • to understand how visitors use our website;
  • to manage customer preferences and cookie consent;
  • to send marketing communications where legally permitted;
  • to establish, exercise or defend legal claims; and
  • to comply with legal and regulatory obligations.

5. Lawful Bases for Processing

Under UK data-protection law, we must have a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

We process information where necessary to:

  • take steps at your request before entering into a contract;
  • process and fulfil your order;
  • provide a quotation;
  • arrange delivery; or
  • manage returns, refunds or customer-service matters.

Legal obligation

We may process information to comply with legal requirements, including:

  • tax and accounting obligations;
  • consumer-protection law;
  • fraud-prevention requirements;
  • responding to lawful requests from public authorities; and
  • maintaining appropriate business records.

Legitimate interests

We may process information where necessary for our legitimate business interests, provided those interests are not overridden by your rights.

These interests may include:

  • operating and improving our business;
  • responding to business enquiries;
  • maintaining website security;
  • preventing fraud;
  • analysing business performance;
  • understanding customer needs;
  • recovering debts;
  • handling legal claims; and
  • carrying out appropriate business-to-business marketing.

Consent

We may rely on consent for:

  • non-essential analytics or marketing cookies;
  • certain marketing communications; and
  • other processing where consent is required.

Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect processing already carried out lawfully before consent was withdrawn.

The ICO requires organisations to determine and document their lawful bases before processing and to explain them in their privacy information.

6. Marketing Communications

We may send information about our products, offers and services where:

  • you have consented;
  • the law allows us to rely on the existing-customer “soft opt-in”; or
  • business-to-business marketing is otherwise legally permitted.

Where the soft opt-in applies, marketing will relate to similar products or services and you will be given a clear opportunity to opt out.

You can stop receiving marketing communications at any time by:

  • clicking the unsubscribe link in a marketing email;
  • emailing info@aldaso.co.uk;
  • contacting us through our website;
  • replying to the marketing message where that option is available; or
  • asking us by telephone or WhatsApp.

We will act on your request as soon as reasonably possible.

Opting out of marketing will not prevent us from sending essential communications about an order, payment, quotation, delivery, return or account.

Different rules can apply depending on whether the recipient is an individual, sole trader, partnership or corporate organisation. Unsolicited marketing emails may generally be sent to corporate subscribers, but individual subscribers normally require consent or a valid soft opt-in, and every marketing message must provide an opt-out route.

7. Cookies and Similar Technologies

Our website uses cookies, pixels and similar technologies.

These may be used to:

  • enable essential website functions;
  • remember preferences;
  • maintain shopping-basket and checkout functionality;
  • protect the website against fraud and misuse;
  • measure website traffic and performance;
  • understand how visitors use the site; and
  • support advertising or marketing where consent has been given.

You can manage your preferences through the cookie banner or privacy controls on our website.

You can also control cookies through your browser settings. Blocking essential cookies may affect website functionality.

Please see our separate Cookie Policy for further information about the cookies and technologies we use.

Shopify provides customer-privacy controls through the Shopify administration area, including cookie-banner and privacy settings, but merchants remain responsible for reviewing and configuring those settings appropriately.

8. Sharing Personal Information

We may share personal information with trusted service providers where necessary to operate our business, including:

  • Shopify and e-commerce service providers;
  • payment-processing providers;
  • banks and financial institutions;
  • courier, transport and delivery companies;
  • warehouse and fulfilment providers;
  • website-hosting and IT providers;
  • email and communication providers, including Mailchimp where used;
  • analytics and advertising providers, including Google where enabled;
  • accountants, insurers, solicitors and professional advisers;
  • fraud-prevention and security providers;
  • government bodies, regulators, courts or law-enforcement agencies where legally required; and
  • prospective purchasers or advisers if our business or assets are sold, reorganised or transferred.

We only share information that is reasonably necessary for the relevant purpose.

Service providers are required to process personal information appropriately and in accordance with applicable contractual and legal requirements.

For customer personal data processed through Shopify’s services, Shopify’s data-processing terms generally identify the merchant as controller and Shopify as processor, although Shopify or payment providers may act as controllers for some separate activities.

9. International Data Transfers

Some service providers may process or store personal information outside the United Kingdom.

Where personal information is transferred internationally, we take steps to ensure that an appropriate level of protection is in place.

Depending on the destination and circumstances, safeguards may include:

  • UK adequacy regulations;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to the European Commission’s Standard Contractual Clauses;
  • binding corporate rules; or
  • another legally approved transfer mechanism.

Where required, we will also carry out an appropriate transfer-risk assessment.

European Union Standard Contractual Clauses are not, by themselves, sufficient for a restricted transfer governed by UK GDPR; the UK Addendum or another valid UK safeguard may be required.

You may contact us for further information about the safeguards used for relevant international transfers.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including satisfying legal, tax, accounting, contractual and reporting requirements.

Typical retention periods may include:

  • order, invoice and transaction records: generally up to six years after the end of the relevant accounting period;
  • customer-service correspondence: for as long as needed to resolve the matter and maintain an appropriate record;
  • unsuccessful quotations or enquiries: for a reasonable period according to the nature of the enquiry;
  • marketing information: until consent is withdrawn, an objection is received, or the information is no longer required;
  • suppression records: where necessary to ensure that we continue to respect an opt-out request; and
  • cookie and analytics information: according to the duration described in our Cookie Policy and provider settings.

We may retain information for longer where required by law or where necessary to establish, exercise or defend legal claims.

11. Your Data-Protection Rights

Depending on the circumstances, you may have the right to:

  • request access to your personal information;
  • request correction of inaccurate or incomplete information;
  • request deletion of your information;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • object at any time to direct marketing;
  • request transfer of information in a structured, commonly used and machine-readable format;
  • withdraw consent where processing is based on consent; and
  • complain to the Information Commissioner’s Office.

These rights are not absolute and may be subject to legal conditions or exemptions.

To exercise a right, contact:

Email: info@aldaso.co.uk

We may need to request information to confirm your identity before responding.

We will normally respond within one month. Where a request is complex or numerous requests are received, the law may permit an extension, and we will inform you where this applies.

12. Automated Decision-Making

We do not currently make decisions that produce legal or similarly significant effects solely through automated processing.

Fraud-prevention, payment and security providers may use automated tools to assess transactions. Where relevant, their processing may also be governed by their own privacy information.

13. Data Security

We use appropriate technical and organisational measures designed to protect personal information against:

  • unauthorised access;
  • accidental loss;
  • alteration;
  • misuse;
  • disclosure; and
  • destruction.

Access to personal information is limited to people and service providers who reasonably require it for their work.

No internet transmission or electronic-storage method can be guaranteed to be completely secure.

Where a personal-data breach is likely to result in a risk to individuals’ rights and freedoms, we will notify the Information Commissioner’s Office without undue delay and, where required, within 72 hours of becoming aware of it.

Where a breach is likely to result in a high risk to an affected person, we will also notify that person without undue delay where legally required.

14. Children’s Information

Our website and products are not directed at children for the purpose of creating accounts or making purchases.

Orders should be placed by adults or authorised representatives of businesses and organisations.

We do not knowingly collect personal information directly from children for marketing purposes.

15. Third-Party Links

Our website may contain links to third-party websites or services.

We do not control those third parties and are not responsible for their privacy practices.

You should review the privacy policy of any third-party website before providing personal information.

16. Complaints

Please contact us first if you have concerns about how we use your personal information.

Email: info@aldaso.co.uk
Phone/WhatsApp: 07473 957290

You also have the right to complain to the Information Commissioner’s Office.

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

Telephone: 0303 123 1113
Website: ico.org.uk

The ICO recommends that UK organisations explain the right to complain and provide the relevant supervisory authority’s contact details.

17. Contact Us

For questions about this Privacy Policy or how we handle personal information, contact:

Marover7 Limited, trading as Aldaso UK
Company number: 15700900
Registered office: 39 Linstead Way, London, SW18 5QA, United Kingdom
Email: info@aldaso.co.uk
Phone/WhatsApp: 07473 957290